CONVERTING RGB COLORS TO CMYK COLORS If we will receive a file in RGB mode, we will automatically convert the files to CMYK mode for printing. We cannot print from files that are saved in RGB mode. If you do not want us to change modes for you, then you should convert your RGB file to CMYK mode yourself, before submitting same file. Not every RGB color has a CMYK equivalent with the result that there could be more than subtle color shifts. If you have not yet designed your project and are reading this for the first time, please do not even attempt to design in RGB mode, but start designing from scratch in CMYK mode . This way, you will not be surprised at the end of your project, when you will have done all your detailed work and finally decided to convert your painstaking project to CMYK mode for submission to us. The CMYK format is designed to give clarity and brilliance to the printed product, but the luminosity of a CMYK file, unfortunately, will never duplicate the luminosity one sees on the monitor. That is the reason for the difference in the quality of the images on the monitor. If you were not satisfied with the look of your file after converting from RGB to CMYK mode, then it will be necessary for you to modify your design to suit your taste. In the future, if you will design a card for printing, the card should be originally designed from scratch in CMYK mode and the colors that will appear on the monitor should duplicate well in the final printing process. In order to enhance colors when you will print with us, we additionally process your cards with clear liquid high gloss UV coating on both sides. Not only does our free UV coating increase brilliance of printed colors but it also extends the life and protects your cards from soiling. Also graphics viewed on a monitor cannot be viewed at resolutions more than 72 dots per inch, whereas we typically print your graphics at resolutions of 300 dpi (from graphic files submitted at this resoltion). This quality of reproduction somewhat will make up for the loss in luminosity.